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AI Fundamentals — Prompting

AI Prompting concept illustration
Understanding how to communicate effectively with AI models

What Is It?

A prompt is the specific input or instruction given to an AI model to generate a desired response. The quality of the prompt directly impacts the quality of the output — better prompts lead to better results.

The best way to learn is through experimentation — try different approaches, refine your inputs, and see what works best.

Not All Prompting Is the Same

Different AI models respond differently to prompts. Text-based models (like ChatGPT, Claude, Gemini) work with conversational prompts, while image generators (like Midjourney, DALL·E) use descriptive visual prompts.

Text vs Image prompting comparison
Text prompts vs Image generation prompts require different approaches

Scriptwriting & Idea Generation Tools

ToolBest ForKey Strength
ChatGPTConversational iteration, creative text, dialogue, storytellingVersatile all-rounder
GeminiMultimodal content, visual structure, Google ecosystemData-backed insights
ClaudeEmotionally intelligent, ethically grounded narrativesNuanced long-form
CoPilotTechnical step-by-step instructional contentMicrosoft integration
PerplexityFact-driven, research-focused content with citationsSource-backed answers
SquiblerScreenplay and narrative structureScript formatting
ChatSonicReal-time, trend-aware conversational contentCurrent data access
TextCortexConcise, high-impact short-form writingEfficient rewriting

ChatGPT Prompting

What ChatGPT Excels At: Conversational iteration, creative text generation, dialogue writing, and storytelling. ChatGPT is ideal for brainstorming, expanding ideas, and generating natural-sounding dialogue.

📝 Note: ChatGPT works best when you provide context, specify the desired tone, and iterate on responses. Treat it as a conversation, not a one-shot query.

Best Practices:

Include: Clear role assignments, specific format requests, desired tone/style, examples of what you want.

Avoid: Vague one-word prompts, expecting perfection on the first try, ignoring context from previous messages.

ChatGPT Prompt Example
You are a creative screenwriter specializing in sci-fi short films.
Write a 2-minute script about a robot discovering music for the first time.
Tone: Emotional, wonder-filled. Include visual cues for an AI video.
Format: Scene headings, action lines, and dialogue.
ChatGPT Iteration Prompt
Take the script above and:
1. Make the dialogue more natural
2. Add specific camera angle suggestions
3. Include Midjourney-ready image descriptions for key scenes

Gemini Prompting

What Gemini Excels At: Multimodal content, visual structure, integration with Google ecosystem. Gemini is best for factual, data-backed content and research-driven scripts.

Gemini Prompt Example
Research the top 5 trending AI video topics in 2025.
For each topic, provide:
- A one-paragraph summary
- 3 potential video angles
- Suggested visual style for AI generation
- Key statistics or data points to include

Claude Prompting

What Claude Excels At: Emotionally intelligent, ethically grounded narratives. Claude produces nuanced long-form content with a natural, conversational voice.

Claude Prompt Example
Write a 3-minute video script exploring the ethical implications
of AI-generated art. Take a balanced perspective.
Include:
- Personal anecdotes from both sides
- Visual scene descriptions suitable for AI image generation
- A thought-provoking conclusion that doesn't take sides

CoPilot Prompting

What CoPilot Excels At: Technical, step-by-step instructional content. CoPilot integrates within Microsoft applications for contextual refinement.

Perplexity Prompting

What Perplexity Excels At: Fact-driven, research-focused content with citations. Perplexity provides concise, direct responses backed by sources.

AI Image Generation Prompting

AI image generation tools overview
Popular AI image generation tools: Midjourney, DALL·E, Gemini Imagen, Adobe Firefly
ToolBest ForKey Strength
MidjourneyStylized, cinematic, emotionally rich visualsArtistic quality (V7)
DALL·EPhotorealistic, design-ready, style-guidedInpainting & editing
Gemini (Imagen)Narrative-aligned, contextual, educationalGoogle integration
Adobe FireflyVideo asset creation, motion designCreative Cloud integration

Midjourney Prompting

Midjourney (V7) excels at stylized, cinematic, and emotionally rich visuals. It responds best to descriptive, atmosphere-driven prompts.

Midjourney Prompt Example
A lone astronaut standing on a crystalline alien planet,
golden hour lighting, volumetric fog, cinematic composition,
hyper-detailed textures, Wes Anderson color palette --ar 16:9 --v 7 --q 2
📝 Note: Midjourney prompt codes: --ar (aspect ratio), --v (version), --q (quality), --s (stylize), --no (negative prompt), --tile (seamless pattern).

DALL·E Prompting

DALL·E focuses on photorealistic, design-ready imagery. It supports inpainting (editing specific parts of an image) and style-guided generation.

DALL·E Prompt Example
Create a photorealistic image of a futuristic Tokyo street at night,
neon signs reflecting in rain puddles, a woman in a red kimono
walking with a translucent umbrella, cyberpunk atmosphere,
8K resolution, shallow depth of field